ART OF CHELSEA

Official Chelsea FC Merchandise, produced by ART OF in partnership with Chelsea Football Club.

Ends May 16, 2025 at 12:00 pm
Message from Kelvyn (Head of Brand):

“I’ve been Proper Chels since before I knew what that meant. Growing up in South London, football was never just something you watched. It was who you were.

This collection is the first time the worlds of ART OF and Chelsea FC have properly met. Not a partnership dreamed up in a boardroom. One built from actually growing up in the stands, expressing what it means to be a Blue, and now getting to make something with the club I’ve supported my whole life.

Every piece here carries that with it. Official Chelsea FC merchandise, delivered by someone who’s lived every moment of life at Chelsea in Matthew Harding Lower.”

Up the Chels.